OVERVIEW

For products like mouthguards, it’s important for the consumer to be able to inspect the product in real life, not just a product image on the front of the box.  This was the motivation to create custom packaging with a built-in pull-out tray for easy product viewing.  This design was also created to avoid using the standard, cheap-looking “clamshell” packaging, which is also always difficult to open up for the consumer.

 

JawHead™, a play on the term Jarhead, was created with a military aesthetic.  It’s tough, battle-tested and reaches a youthful demographic that loves to train hard and get strong.

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PROJECT

JawHead™ Mouthguards

Print | Packaging Design | Brand Development

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