PROJECT
Imagine Better Campaign
Campaign Conception | Brand Development
OVERVIEW
Imagine Better is a campaign developed to illustrate the benefits of CBD products in a way that stands out from the standard stock image, infomercial advertisement. A typical ad, in the supplement industry, features a model or actor “living their best life” and modern day consumers can see right through it. It’s a lazy, inefficient and inauthentic strategy for brand building. Imagine Better was created to show some passion behind the brand with a little extra production value.
Little environments, built out of familiar bottle shapes, entice the viewer to use some imagination and look at things a little differently. In the process, the subtle messaging to imagine a better future for themselves is presented. As a result, the viewers are compelled to take a closer look and learn more about something they previously may have ignored.
