PROJECT
Rogue Stand Up Paddleboards
Website Design | Brand Development
OVERVIEW
Rogue is a stand up paddle board brand built for the core, high performance surf enthusiast who pefer stand up paddle over regular prone paddle surfing. Rogue’s brand aesthetic pulls from other industries like motocross and skateboarding. While most SUP brands cater to more conservative, boating demographic, Rogue seeks to excite a younger, more performance driven action sports demo.
Rogue was established to create a new community within the sport. With lots of vibrant colors and graphics fused with innovative technologies, materials and textures, Rogue stands out in the crowd.
