PROJECT

Rogue SUP Catalog

Print | Brand Development

OVERVIEW

In the world of stand up paddleboards there are so many products that looks exactly the same, but each board is more different than meets the eye.  There are boards for the serious athletes who are looking to compete and also boards for the casual paddler who is just looking for some exercise.  There are boards designed to perform in high surf or flat water and others designed to hold all your fishing gear.  The difference comes down to the construction of each board and their individual layers of material. 

 

So the goal of this catalog was not only to define Rogue as a brand, but to clearly define the specifics of each product to educate the consumer.

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