PROJECT

Anxiety Sucks Campaign

Campaign Conception | Packaging Design | Print

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OVERVIEW

Anxiety Sucks is a campaign directed towards people who struggle with Social Anxiety.  More specifically, it was designed to subconsciously target people who use alcohol to fight Social Anxiety.  Unfortunately, while many people rely on the use of alcohol to calm their nerves, the aftermath of drinking too much can often result in even more anxiety the next day.  Because CBD is non-psychoactive and does not impair the mind, it is part of a much healthier strategy to “take the edge off” without escaping reality.

 

The use of familiar cocktail imagery and bright colors sets a fun and relaxing mood for this campaign and invites the viewer to imagine a tropical vacation from their problems.  Pull up a beach chair, suck down a tasty CBD Mocktail and put your feet up for awhile.  Social CBD Tincture/Mixer offers a better, non-alcoholic solution to anxiety.

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